Rome is a fashion and shopping haven, offering everything from high-end boutiques to local markets.
Whether you’re visiting the Eternal City for the Jubilee or simply looking to enjoy its diverse retail offerings, this guide will help you discover the best shopping destinations across the city.
Luxury
Luxury Shopping in Rome
Rome’s elegant boutiques offer a chance to indulge in high-end fashion and timeless Italian craftsmanship.
For those seeking iconic brands and opulent shopping experiences, these streets are a must-visit.
1. Via dei Condotti, Via Borgognona, and Via Frattina (Le Vie del Tridente)
Le Vie del Tridente are the epitome of luxury shopping in Rome, beginning from the famous Piazza di Spagna.
Here, you’ll find high-end brands like Gucci, Prada, Bulgari, and Versace nestled among beautiful Roman architecture. These streets are known for their exclusivity and elegance, making them a popular choice for tourists looking to splurge on luxury items or simply admire the window displays of top fashion houses.
The area is also home to many fine jewelry stores, perfect for those in search of timeless treasures.
2. Via del Babuino and Via Margutta
Not far from the bustling streets of the Tridente, Via del Babuino offers a blend of luxury fashion, art galleries, and high-end boutiques. This elegant street is renowned for its unique shops that showcase both international and local Italian designers.
A short stroll down Via Margutta, a historically bohemian street, leads you to a variety of antique shops and art spaces, perfect for those with an eye for craftsmanship and style.
It’s a great area to explore if you enjoy a mix of high fashion and artistic vibes.
High-Street
High-Street & Trendy Fashion
If you’re looking for a more affordable yet stylish shopping experience in Rome, these high-street fashion destinations are the place to be.
From well-known international brands to local gems, these streets offer something for every taste and budget.
3. Via del Corso
Stretching from Piazza Venezia to Piazza del Popolo, Via del Corso is one of Rome’s busiest and most famous shopping streets.
It’s lined with popular high-street stores like Zara, H&M, and Nike, making it a great place to shop for trendy fashion at accessible prices. The street is especially crowded during the sales season or weekends when locals and tourists alike flock to find the latest styles.
Whether you’re looking for something casual or more formal, you’re sure to find plenty of options on Via del Corso.
4. Via Cola di Rienzo
For a more relaxed shopping experience, Via Cola di Rienzo in the Prati district is a great alternative to the hustle and bustle of the city center.
Just a stone’s throw from Vatican City, this street features an array of shops offering everything from clothing to accessories and home goods.
With a quieter atmosphere compared to Via del Corso, Via Cola di Rienzo is perfect for those who want to enjoy a laid-back shopping experience while still being close to some of the city’s main attractions.
5. Via del Boschetto (Quartiere Monti)
The vibrant and trendy Monti district is home to Via del Boschetto, a street that blends fashion, art, and alternative styles.
Known for its vintage shops and independent boutiques, this area is ideal for those seeking unique fashion pieces that stand out from the mainstream.
The neighborhood is also filled with art galleries, quirky cafes, and local artisans’ workshops, giving visitors a true sense of Rome’s creative and modern spirit.
Don’t miss the Mercatino di Monti, a popular vintage market that takes place every Sunday, where you can find everything from retro clothes to handmade accessories.
Authentic Markets
Authentic Markets & Local Boutiques
For those looking to experience a more authentic side of Roman shopping, the city’s markets and small boutiques offer a chance to discover local products, vintage treasures, and unique crafts.
These areas provide a vibrant atmosphere and a true taste of Roman life.
6. Campo de’ Fiori Market
Located in the heart of Rome, Campo de’ Fiori Market is a sensory delight. During the day, the square is filled with stalls offering everything from fresh produce and spices to artisanal souvenirs.
It’s the perfect place to pick up something edible to bring home, such as Italian olive oil, vinegar, or a bundle of dried herbs.
The market’s lively atmosphere, combined with its historic setting, makes it one of Rome’s most iconic shopping experiences.
7. Porta Portese Market
Every Sunday, Porta Portese becomes Rome’s largest flea market, offering a vast selection of items ranging from antiques and vintage clothing to quirky souvenirs and curios.
If you’re hunting for unique items or vintage fashion, this is the place to be. Arrive early to get the best deals before the crowds fill the area.
It’s a great spot to find one-of-a-kind treasures and experience the bustling energy of a true Roman market.
8. Via del Governo Vecchio
Nestled near Piazza Navona, Via del Governo Vecchio is a hidden gem for those interested in vintage shopping.
The street is lined with elegant boutiques and charming shops that specialize in vintage clothing from the 1960s and 1970s. It’s a quiet and peaceful area compared to more tourist-heavy spots, making it ideal for leisurely browsing.
Take time to stop by Altroquando, a small bookstore specializing in cinema literature, where you can find books, posters, and memorabilia related to classic films.
9. Via Appia Nuova and Via Sannio Market
If you want to explore a more local shopping experience, Via Appia Nuova offers a mix of high-street stores and small family-run shops. This busy street is ideal for picking up affordable fashion and Italian products.
Don’t miss Via Sannio Market, a vibrant market where you can find new and used clothing at great prices. It’s an excellent spot for those looking to score a bargain while exploring Rome’s daily life.
10. Via Tuscolana
Located further south in the Cinecittà district, Via Tuscolana is the go-to destination for budget-friendly shopping in Rome.
With a variety of fashion outlets, international chains, this street is perfect for those looking to shop without breaking the bank.
It’s easily accessible by Metro Line A, making it a convenient option for both locals and tourists.
Shopping Info
Info for a Smooth Shopping Experience
To make the most of your shopping trip in Rome, here are some info to help you navigate the city’s bustling shopping scene.
Store Hours
Tax Refunds
Non-EU residents can claim a VAT refund on purchases over €154.94 at participating stores. Don’t forget to ask for the tax-free form at checkout and keep your receipts.
Bargaining
While bargaining is common in markets, it’s generally not accepted in retail stores or high-end boutiques.
Sales Seasons
In Rome, winter sales (early January to mid-February) and summer sales (early July to late August) are perfect opportunities to find great discounts in both high-street and luxury stores.
Expect bustling crowds on weekends but also amazing deals!